From Innovation to Invoice:
6 Critical Actions to Turn your Invention into a Business

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When you own the property, you're King. Without it, you're a peon. - Robert Evans, former Studio Head, Paramount Pictures

Management by Barfly - a REALLY bad idea.

Partners are for dancing.

Build your own castle yourself. Be self sufficient.

Fantasy and wishful thinking ARE NOT business development strategies.

Nothing sells itself! Many people buy UNSLICED bread!

Yes, people CAN live WITHOUT your invention!

If hot cakes sold like hot cakes, we'd all be getting rich selling hot cakes.

Keep cash vampires out of your wallet.

Festina Lente. Make haste, slowly.
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Business Strategy
Nimble Execution
Lakeport Metalcraft, a family owned business, is commercializing its first patented product, The Backbone™ for Reach Trucks.

As President of Lakeport, I have assumed a direct operational role.

The challenge is to find or create a market which generates a sufficient profit to make the venture worthwhile. We followed a disciplined process to execute on our plans. This included:

  • evaluating and refining the design to ensure compliance with ANSI standards for lift trucks,
  • securing protection of Intellectual Property,
  • establishing a robust supply chain and distribution network,
  • creating a marketing and sales strategy to produce the greatest revenue at the least cost.

An Innovation Challenge
Innovation Challenge

To find or create a market which generates a sufficient profit to make a venture worthwhile.

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Norm Nopper